.Article Views: 15.Ever before questioned just how an electric engineer winds up operating an influencer advertising and marketing system? Jonathan Eg, CEO of Partipost, splashes the tea on The Adrian Show.Trick takeaways:.Why trading formulas caused loneliness (and a career pivot).The magic formula: genuineness + consistency = influencer success.B2B influencer marketing in Asia: It is actually happening, however slowly.AI influencers: Cool, but most likely won't replace your BFF's Instagram.The payment issue plaguing influencer advertising (as well as how Partipost is tackling it).Exciting reality: Jonathan's papa anticipates Mondays. Yes, you go through that right.Profit: The influencer advertising and marketing landscape is actually evolving a lot faster than you can easily say "wipe up." From micro-influencers to artificial intelligence characters, the game is actually altering-- yet authenticity still reigns supreme.So, prior to you write off that good friend along with 200 followers as "not important," remember: worldwide of nano-influencers, your bestie could only be actually the upcoming large thing.Tune in for additional influencer insights and possibly pick up a pointer or more for your own Instagram activity!